SEO techniques and its implementation are still a mystery for many search engine marketers. Google SERPs algorithm evoking every year, thus, every business SEO strategy must be changed according to the new update. Businesses are always craving about how to improve SEO rankings using different types of SEO techniques.
What is SEO strategy? An SEO strategy also known as SEO approach is a kind of process that includes keyword planning, site auditing, outlining efforts, and executing plans in order to attract more organic traffic. In concise, a search engine optimization strategy is specially crafted to increase SERPs ranking by using different types of SEO techniques.
Being the best SEO company USA, we are always inquisitive about the latest search engine updates and new SEO techniques. Our SEO experts have a bag of tricks to implements different SEO strategies to grow your business ranking.
In this particular article, we will discuss different types of SEO, Google Algorithm, SEO marketing strategy, featured snippets, bounce rate, and the best SEO strategy 2021. Browse this article to get proper insights about how to improve SERPs ranking using advanced SEO. Before diving into the depth, let’s discuss different types of SEO.
Types of SEO Techniques:
On-Page SEO
As the name consists, on-page SEO is a process to get your website ready for search engines. On-page SEO techniques include page optimization, visuals (image/video) optimization, speed, and keyword optimization. On-page optimization is one of the best SEO strategies to improve your organic search engine rankings.
🔹 Keyword research & Keyword optimization
🔸 Quality & rich content development
🔹 On-page optimization (Image, Speed, Video, Links)
Here’s the deal:
If you want to do keyword research like professionals, then use top keyword research tools such as Keyword Planner Tool by Google.
Off-Page SEO
Off-page SEO also known as off-site SEO refers to all kinds of SEO efforts excluding owner websites that are specially used to elevate authority and trust to attract more organic traffic. It includes high-quality link buildings, guest posting, business listing, and backlink creations.
🔸 Quality Backlink Building
🔹 Domain-Based Business Listing
🔸 Guest Posting with Quality Content
Want to know the best part?
If you want to do guest posting effectively, then use the Audience Overlap Tool which allows you to find competitors with the same targeted audience and guest blogging outreach.
Technical SEO
Technical SEO relies on website backend system improvements. It includes top SEO strategies such as site crawling, site auditing, and indexing that help search engines to understand your content easily.
🔸 Indexing, Site Crawling, Site Auditing
🔹 UI Optimization (Speed, mobile-friendliness)
🔸 Security, Site Architecture, Structure Data
🔹 Remove Broken Links & 404-page Optimized
In short, technical SEO tests all backend website structures and tells what is good for your website’s search engine ranking. Sometimes, people use technical SEO to find out why their website is not performing well in terms of SEO.
If you want to improve your technical SEO, then you can use site auditing tools such as Google Analytics, Page Speed Insights, or take help from top site auditing companies i.e. Auxano Global Services. Our SEO experts know the correct use of long-tail keywords and call to action words, which can make your site stand out.
So, these are the basic organic SEO techniques that every newbie should know about. Technical SEO, off-page, and on-page SEO are old-school techniques and every SEO expert uses this as the first step, thus, you have to try something different in order to stay ahead from the competition.
5 Different Types of SEO Strategy 2021
We all are concordant on a point that It’s not a piece of cake to rank top on Google organic search results. There are various reasons for trying something different in terms of SEO because of cut-throat competition and regular update of search engine algorithms. So, you can’t put all your eggs in the same basket likewise expecting results from traditional SEO techniques.
Here are some different types of SEO strategy in 2021
Improve UX For Better Readability:
A better readability score helps users to read content easily. All popular search engines always rank websites with good readability score at the top of SERPs, so it must think about the content readability of your website.
Readability depends on user experience (UX) that means your website UI UX is the deciding factor for SEO strategy. Let’s assume if your website ranks on top of the organic search results. But if your site looks outdated, untrustworthy, and takes too much time to load, the visitor will definitely bounce back to another source.
Benefits of good Website UI UX
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So, it must offer a better user interface and quick navigation to attract users on your website.
You might be thinking:
What is Bounce Rate?
Bounce rate is a measurement of how many users interact to numbers of pages after landing on any page. Some search engine marketers refer to bounce rate as time spent by individual users, but it’s nothing more than a myth.
You can lower your website bounce rate score by creating interesting content, useful backlinks, and an effective user interface. Google search engine always wants to show the most relevant results with quality content that is easily readable for the user.
How to improve your Website User Experience?
Create Easy To Read & Interesting Content
Boost Up Your Website Speed
Quick Navigation of Important Links
Better Color Coding with Whitespace
Simple Yet Effective User Interface
Improve UX According To User Behaviour
Do you want to learn how to improve website UX according to user behaviour?
Well, there are some user-testing tools available which analyze how people interact with your website. If you can identify your audience behaviour through the website, then you’ll get a better idea for UX improvement.
Popular User-testing tools are
Crazy Egg is one of the most popular user-testing tools that offer user interaction using HeatMap, Confetti Map, and Scroll Map. The best way to identify users interaction is heat maps, they analyze user behaviour on your website with graphical colourful presentation.
All you have to do is check whether your audience spent the most time on your website and try to make that particular section more engaging. If the above tactics don’t sound technically to you, then we suggest choosing the best SEO agency such as Auxano Global Services, that can help you out in web UX improvement.
Elevate Local SEO Performance:
Most of the marketers treat Local SEO strategy for business listing purposes. To be honest, people are more likely to local search online before going to the store or taking online services. Local SEO offers ways to generate more leads and elevates your business trust factor, that’s why local SEO is important for your business.
Do you know?
As per global Google survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in-stock near them, hours, directions, wait times, and contact information.
A good local SEO can offer various information about your business including
Location-Based Information
Business Contact Details
Opening Hours
Review & Feedback
Services & Products Details
In short, you can’t ignore local SEO strategies for better online presence. You can improve local SEO with a local business listing using local data aggregators. You can provide instant QA for location-based queries.
Ok, we know what you’re thinking:
How to improve Local SEO effectively?
Use Location-Based Keywords
“Services + Near Me” Content
Optimize Your Local Landing Page
Use JSON Through Google Tag Manager
Try Multiple Directory Listing Tools
Here’s the deal:
There are various local listing directories and tools but you have to focus on the most effective tool i.e. Google My Business. It is a free business local listing tool that updates your business data regularly.
Mobile-Friendly Content Optimization:
We all are concordant on a point that internet traffic is silently shifting towards mobile devices. According to a survey, “ Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 per cent of the global population. Mobile has now become the most important channel for internet access worldwide as mobile internet users account for 91 per cent of total internet users.”
Sounds interesting, right?
Nowadays, people love to browse the internet via mobile devices because they are more convenient, easily accessible, and relevant. Even search engines including Google also promote only those websites which have better mobile-friendly content optimization.
How to create mobile-first website design?
Use AMP & Instant Articles
Increase Page Load Speed
Provide Easy Navigation
Improve Readability & Visibility
Try To Use Small Size Icons
Image & Video Optimization
Use Mobile-friendly Typography
Your website UI should be responsive and compatible with different screen sizes of mobile devices. Try to create web designs as per the mobile users, put short screens designs on your mind. In conclusion, your business website must offer an interactive experience for mobile users.
Content & Multimedia Enhancement:
“Content is the king” we all heard this phrase many times and it becomes cliche now. Multimedia and content are the basic things to improve the user engagement of your website. A better use of multimedia or visuals not only enhance UX but it also helps search engine optimization.
You can optimize images and videos by putting keywords in Alt Text and file name. Also, try to compress the size and dimension of multimedia.
You can simply improve the selection of images and multimedia position by using heat maps. As mentioned earlier, heat maps can offer a user interaction process throughout your website. You can check whether your multimedia is apt for users or just a space cutter. Try to find out your targeting audience first and add alluring multimedia that speaks for your business.
Also, quality content is ample to hook customers with your business website.
Don’t worry, we’re not going to explain how to write a blog post? It’s not relevant to talk about content writing between SEO techniques. The important thing is to write effective and engaging content copy. You can improve dull content by adding interesting visuals.